It's no news that travel budgets have been cut to the bone. But you still need insights and access to marketing thought leaders, right? PMA's got you covered with our February Webinar series.
As ever, our Webinars are FREE to PMA members. Regardless, everyone who attends will get access to insights from pros on the front-lines of their respective disciplines. And, you'll get a copy of the presentation, so that you can share the learning and perspectives with your colleagues.
So, mark your calendars for the following dates. PMA Webinars start at 2:00PM EST and last for one (1) hour.
- February 5 - SEO/SEM for Integrated Marketing
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are important aspects of any marketing campaign, but are often misunderstood. This Webinar will provide an overview of each tactic and provide insights on how best to get started with these tactics... (Read more)
- February 10 - Mobile (wireless) Marketing
In a tight economy, driving higher consumer engagement and changing behavior in favor of a brand is the name of the game. Few channels can do this as well as mobile. In this informative session, Augme Mobile's Anthony Iacovone will give you a new, more effective way to look at mobile...(Read more)
- February 18 - Building a Green/CSR Agenda to Grow Sales, Share and Equity
Gain insight into the fast-evolving world of corporate social responsibility, sustainability and green marketing with a discussion of how marketers across industries can enhance their company's performance with a smart CSR strategy. This webinar is a hands-on discussion of how to craft an effective CSR agenda for your company that ties sustainability goals with business objectives...(Read more)
Check out our Webinars page for the schedule for March and beyond.