I'm pleased to kickoff our Call for Papers that's being done in conjunction with our Annual Integrated Marketing Conference, March 10-11, 2009.
Honestly, I took a lot of inspiration from The Age of Conversation projects. So, it's really more of a call for articles: Our goal is to provide a platform where pros and can talk to pros on the current and future state of integrated marketing. Think about what your peers need to hear, and how you can give it to them in 400 - 1,000 words. The articles will be distributed to the 400 or so attendees at our conference and will be available on the PMA site. Not sure yet whether these will be packaged up as a book, but the possibility is there. We'll make a decision when we see what kind of submissions we get.
So, do you have a valuable perspective to offer? We'd love to hear it.
A quick conference aside: It's coming along nicely. We already have speaking commitments from CMOs from Kimberly-Clark and Harley-Davidson; the SVP of Integrated Marketing from Kraft; the VP of Marketing from Nokia; as well as C-level executives from Digitas, Naked, Mindshare, The Vidal Partnership, Enfatico and Catapult, to name only a few.
Ready to get started on your article? Click here to see a more detailed overview, submission guidelines, other suggested topic areas and information on deadlines.
Ping me at rfields [at] pmalink [dot] org with any questions.