Given the economy, it's no secret that consumers are shopping based on price and/or value, and marketers are following their lead downstream. However, to do so, marketers risk giving up margins, even as they move units. So, what's the best approach?
Next week's PMA Webinar tackles this subject, when BIGresearch's Kim Rayburn (above) shares insights from the company's ongoing work into consumer intentions and attitudes, as well as their current media usage to help marketers figure out ways to drive sales and provide promotional or product value for strapped consumers.
Join us and you'll walk away with:
- A BIGresearch executive briefing
- 2-page recap of the Webinar + supplemental data
- Actionable takeaways that will help you understand new ways to decrease costs and grow revenue
DATE: Wednesday, October 15
TIME: 2:00PM (EDT)/ 1PM (CDT)/ 12 noon (MDT)/ 11AM (PDT)