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Biography

Established in 1911, the Promotion Marketing Association, Inc (PMA) is the premier not for profit organization and resource for research, education and collaboration for marketing professionals. Representing the over $1 trillion integrated marketing industry, the organization is comprised of Fortune 500 companies, top marketing agencies, law firms, retailers, service suppliers and academia, representing thousands of brands worldwide. Championing the highest standards of excellence and recognition in the promotion and integrated marketing industry globally, PMA's objective is to foster a better understanding of promotion and integrated marketing and its role in the overall marketing process. The PMA is headquartered in New York City with its affiliate, the PMA Educational Foundation, Inc.

Consistent with our mission, the PMA is focused on building member value through Resources, Education, Networking, and Community. Many of our activities and products are channeled through our five Centers of Excellence: Legal and Government Affairs, Entertainment Marketing, Digital Marketing; Shopper Marketing, and Experiential Marketing. Each of these centers will provide research and education as well as networking opportunities to the PMA membership community at large.

Rob Fields is the Director of Member Development.

Ed Kabak, Esq.is PMA's Chief Legal Executive.

More information is available at the PMA Web site

Interests

Integrated Marketing, Integrated Marketing Planning, Digital Marketing, Shopper Marketing, Entertainment Marketing, Experiential Marketing, Marketing Law